Will Barratt, Ph.D.
Work: retired, service jobs, white collar
Education: simply about college, college graduate
Home: rent, generally homeowners
Money together with coin management: Low, below average, average, inward a higher identify average, to moderate assets
Shop: Ace Hardware, Orbitz.com, FedEx Kinkos, Marshalls, Kohl’s
Read: Audubon, Entrepreneur, Cycle World, Baby Talk, Smithsonian
Watch: Masterpiece Theater, Family Guy, Scrubs, Univision, Live from Lincoln Center
Drive: Buick Lucerne, Subaru Outback, Mazda 6, Mitsubishi Lancer, Chevrolet Impala
Vacation, play, together with travel: NBA games, sing karaoke, cruise on Norwegian lines.
Memberships: Veteran’s club
Method
PRIZM classifies this grouping every bit Midscale, but from a researcher perspective, it is the optic of 3 groups inward the middle. Classification into social shape hierarchy depends on many things, but this grouping is inward the optic of all Nielsen groups. I accept aggregated information from the five PRIZM marketplace position segments classified every bit Midscale past times Nielsen.
Market segmenting makes assumptions almost consumption together with creates clusters of people based on their consumer characteristics, age, together with on where they live. The Nielsen Company has identified 66 PRIZM market segments, 58 P$YCLE segments, together with 53 ConneXions segments, together with described them past times demographics together with lifestyle together with media traits.
Commentary
These are non stereotypes, these are consumer behaviors based on enquiry on what people written report almost themselves. These information are widely used past times marketers inward the US. The underlying supposition hither is that social shape is reflected inward consumer behaviors. This consumer supposition almost social shape does non reverberate social shape every bit civilization or social shape every bit identity.
Also:
What are upper-middle shape people like?
What are upper-middle-middle shape people like?
What are lower-middle-middle shape people like?
What are pitiful together with lower shape people like?
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