Will Barratt, Ph.D.
Work: Service, white collar, management, professional, retired
Education: high schoolhouse graduate, closed to college, college graduate, graduate plus
Home: rent, by as well as large owners
Money as well as coin management: income as well as assets are, moderate, inwards a higher identify average, to high
Shop: IKEA, Bloomingdale’s, Eddie Bauer, Express, BJ’s Wholesale Club, Disney Story, purchase educational toys, BarnesandNobel.com, Lands’ End, Ethan Allen Galleries, Costco, Office Depot, Gevalia Kaffe, Old Navy, Best Buy, eBay.com, BMG Music, Sherwin Williams
Read: Wired, Tennis, Consumer Reports, Details, Scouting Magazine, Parenting, Macworld, Modern Bride, Harper’s Bazaar, VFW Magazine, AARP The Magazine, Black Enterprise, American Baby, Field as well as Stream, People en Espanol, Daytona 500,
Watch: The Office, The News Hour alongside Jim Lehrer, 24, Soccer, Gravity Games, The Sidney Channel, Discovery Health, Fox Sports Net, Maxim, MTV, BBC America, Inspiration Network, Antiques roadshow, TeleFutura, Cartoon Network, X Games, Latin Grammy Awards, Bassmaster,
Drive: Acura TSX, Buick LaCrosse, Subaru Forester, VW Rabbit, Saturn Aura, VW Routan, VW Passat, Subaru Legacy, Nissan Xterra, Lexus LX, Mercury Grand Marquis, Chevrolet Impala, Lexus IS, Chevrolet Uplander, Chevrolet Silverado, Saturn Ion, GMC Sierra
Vacation, play, as well as travel: Play racquetball, attend opera, ain a timeshare, international videos, horseback riding, karate, heed to classical music, books on tape, move past times motor home, motivational tapes, attend high schoolhouse sports, children’s videos, hunting,
Method
I convey aggregated information from the 17 PRIZM marketplace segments classified equally Upper-Mid past times Nielsen to depict the upper-middle-middle social class. This is the upper of the iii gist groups described past times Nielsen.
Market segmenting makes assumptions most consumption as well as creates clusters of people based on their consumer characteristics, age, as well as on where they live. The Nielsen Company has identified 66 PRIZM market segments, 58 P$YCLE segments, as well as 53 ConneXions segments, as well as described them past times demographics as well as lifestyle as well as media traits.
Commentary
These are non stereotypes, these are consumer behaviors based on inquiry on what people study most themselves. These information are widely used past times marketers inwards the US. The underlying supposition hither is that social shape is reflected inwards consumer behaviors. This consumer supposition most social shape does non reverberate social shape equally civilization or social shape equally identity.
Also:
What are upper-middle shape people like?
What are middle-middle shape people like?
What are lower-middle-middle shape people like?
What are pitiable as well as lower shape people like?
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