Will Barratt, Ph.D.
Work: Service, white collar, retired
Education: some high school, high schoolhouse graduate, unopen to college, college degree
Home: Rent, own
Money together with money management: low, lower-mid, moderate, higher upwardly average
Shop: Banana Republic , Victoria’s Secret, True Value, Macy’s, QVC, Lowe’s, Kmart, Wal-Mart, Columbia House, oldnavy.com, Sears, CVS, Walgreens, The Gap
Read: Latina, Elle, fraternal magazines, New Yorker, Ladies Home Journal, Four Wheeler, Family Handyman, Guns together with Ammo, scientific discipline fiction, Car Craft, Fit Pregnancy, North American Hunter, Seventeen, Life & Style, Ser Padres, Ebony
Watch: Tyra, VH1, Wheel of Fortune, The View, One Life to Live, Speed Channel, CBS Early Show, satellite dish, car racing, WWE Wrestling, Nick at Night, Outdoor Channel, Premio Juventud, Noticiero Univision, El Gordo Y La Flaca, BET
Drive: VW GTI, Suzuki SX4, Ford Taurus, Chrysler PT Cruiser, Kia Borrego, Dodge Ram, GMC Sierra, Chevrolet Colorado, Nissan Titan, Ford F-Series, VW GLI, Suzuki, Toyota Yaris, Nissan Pathfinder
Vacation, play, together with travel: play soccer, karate, domestic move yesteryear rail, domestic move yesteryear bus, collect coins, fishing, sewing, camping, movies
Memberships: fraternal order
Method
I bring aggregated information from the xv PRIZM marketplace set segments classified every bit Lower-Mid, yesteryear Nielsen to depict the upper-middle social class. PRIZM classifies this grouping every bit Lower-Mid, only from a researcher perspective, it is the lowest of 3 groups inwards the middle.
Market segmenting makes assumptions virtually consumption together with creates clusters of people based on their consumer characteristics, age, together with on where they live. The Nielsen Company has identified 66 PRIZM market segments, 58 P$YCLE segments, together with 53 ConneXions segments, together with described them yesteryear demographics together with lifestyle together with media traits.
Commentary
These are non stereotypes, these are consumer behaviors based on enquiry on what people study virtually themselves. These information are widely used yesteryear marketers inwards the US. The underlying supposition hither is that social grade is reflected inwards consumer behaviors. This consumer supposition virtually social grade does non reverberate social grade every bit civilization or social grade every bit identity.
Also:
What are upper-middle grade people like?
What are upper-middle-middle grade people like?
What are middle-middle grade people like?
What are pitiful together with lower grade people like?
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