Will Barratt, Ph.D.
Work: service, retired, white collar, bluish collar
Education: Some high school, high schoolhouse graduate, unopen to college,
Home: Rent, own
Money together with coin management: depression or below average assets
Shop: Express, The Limited, Lane Bryant, Wal-Mart, Home Shopping Network, Publisher’s Clearing House, Rite Aid, Avon, inwards home.
Read: Comic books, Vibe, Sat Evening Post, Spin, Reader’s Digest, American Woodworker, OK! Magazine, American Legion Magazine, Motorcyclist, Good Housekeeping, Hunting, Essence, Jet, Town together with Country, Women’s day, Parents,
Watch: Maury, Jeopardy, Game demo network, medico Phil, Sabado Gigante, Telemundo, The Price is Right, Jerry Springer, As the Blue Planet turns, Soapnet, Primer Impacto, People’s Court, Judge Judy, The Young together with the Restless
Drive: Kia Spectra, Rio, Suzuki Forenza, Chevrolet Monte Carlo, Dodge Charger, Hundai Tiburon, Mercury Sable, Chevrolet Aveo, GMC Canyon, Ford Ranger, Ford Crown Victoria, Suzuki Reno, Chrusler 300, Mercury Grand Marquis, Dodge Ram.
Vacation, play, together with travel: Bingo, Whitewater rafting, Gamble inwards Atlantic City or Reno, ain a motor home, needlepoint, domestic move on Jet Blue, collect stamps,
Insurance together with memberships were non listed inwards the PRIZM descriptions for these groups.
Method
I accept aggregated information from the fifteen PRIZM marketplace segments classified equally Downscale together with Low Income to depict the misfortunate together with lower social class. This collection of fifteen marketplace segments is described equally depression to downscale. Using U.S.A. Census information this would go incomes nether $40,000, or identify these individuals inwards the lowest 40% yesteryear trouble solid income.
Market segmenting makes assumptions almost consumption together with creates clusters of people based on their consumer characteristics, age, together with on where they live. The Nielsen Company has identified 66 PRIZM marketplace segments, http://www.claritas.com/MyBestSegments/Default.jsp 58 P$YCLE segments, together with 53 ConneXions segments, together with described them yesteryear demographics together with lifestyle together with media traits.
Commentary
These are non stereotypes, these are consumer behaviors based on enquiry on what people study almost themselves. These information together with descriptions are widely used yesteryear marketers inwards the US. The underlying supposition hither is that social aeroplane is reflected inwards consumer behaviors. By looking closely it is clear that this grouping has footling money. This consumer supposition almost social aeroplane does non reverberate social aeroplane equally civilization or social aeroplane equally identity.
Also:
What are upper-middle aeroplane people like?
What are upper-middle-middle aeroplane people like?
What are middle-middle aeroplane people like?
What are lower-middle-middle aeroplane people like?
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