Will Barratt, Ph.D.
Work: Management, Executive, trouble concern owner, professional
Education: College, graduate, or professional person degree
Home: Mostly homeowners
Money in addition to coin management: Have after-tax coin in addition to retirement coin to manage, existent estate investments, stocks, municipal bonds, T-notes, annuities, 529s, usual funds, a abode equity draw of credit, a 401k, an IRA in addition to other types of investments. Older UMCs volition accept a personal or telephone human relationship amongst a broker, financial, or wealth manager. Younger UMCs merchandise on line, yesteryear phone, inwards person, in addition to accept a personal broker, financial, or wealth manager, in addition to an online trading account.
Shop: Expedia.com, Amazon.com, zappos.com, target.com, Saks Fifth Ave, Nordstrom, Macy’s, Bloomingdales, Lands’ End, L. L. Bean, Lord in addition to Taylor, J. Crew, Thomasville, Neiman Marcus, Talbots, Crate in addition to Barrel
Read: The Economist, Details, Harper’s Bazar, The New Yorker, Barron’s, Wall Street Journal, Traditional Home, Bon Appetit, Wine Spectator, Condé Nast Traveler, Architectural Digest, Kiplinger’s Personal Finance, Coastal Living, Yachting, Skiing, American Hunter
Watch: IFC, international videos, soccer, BBC America, PBS, The View, Masterpiece Theater, threescore Minutes, Sabbatum Night Live, Golf Channel, video on demand, pay-per-view, Ebert in addition to Roeper, Washington Week, Bloomberg Television
Drive: Audi, VW, Lexus, Mercedes, Land Rover, Toyota Land Cruiser, Jaguar
Insurance: Have wellness insurance, retirement insurance, in addition to go insurance.
Vacation in addition to travel: Europe, (Spain, Portugal, France), cruises, in addition to frequent domestic go for fun in addition to business
Memberships: Country Club, Civic Club
Sports: Watch Horse racing, tennis, in addition to golf, play tennis, larn skiing, H2O skiing, in addition to snorkeling
Method
Market segmenting makes assumptions nearly consumption in addition to creates clusters of people based on their consumer characteristics, age, in addition to on where they live. The Nielsen Company has identified 66 PRIZM marketplace segments, 58 P$YCLE segments, in addition to 53 ConneXions segments, in addition to described people inwards them yesteryear demographics in addition to lifestyle in addition to media traits.
I accept aggregated information from the xiv PRIZM marketplace segments classified every bit Wealthy in addition to Upscale to clit the upper-middle social class. This collection of xiv marketplace segments reflects a median trouble solid unit of measurement income make from slightly higher upward $100,000 a yr downward to $50,000. The half-dozen wealthy marketplace segments correspond millions of U.S.A. of America households in addition to therefore I included them inwards the upper-middle grade based on the supposition that the elite upper grade are few inwards number.
Commentary
These are non stereotypes, these are consumer behaviors based on query on what people study nearly themselves. These information are widely used yesteryear marketers inwards the US. The underlying supposition hither is that social grade is reflected inwards consumer behaviors. By looking closely it is clear that this grouping has coin to invest in addition to has accumulated retirement money. This consumer supposition nearly social grade does non reverberate social grade every bit civilisation or social grade every bit identity.
Also:
What are upper-middle-middle grade people like?
What are middle-middle grade people like?
What are lower-middle-middle grade people like?
What are piteous in addition to lower grade people like?
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